Amsterdam, 16 May: our first time abroad
650 guests, a court in OYSHO colours, giant tennis balls in front of the stage and clips that got more than a million views without a single euro of ad budget. This was our first edition outside Germany.
Honestly, we didn't know if this would work. Until May 2026, Padel Parranda was a German thing: Frankfurt, Munich, Cologne, Hamburg. People who know us, and people who heard about us from people who know us. Then Amsterdam landed in the calendar, Saturday 16 May, in a city where hardly anyone had heard the name before.
Short version: 650 people showed up.
The formula travels
We didn't reinvent anything just because we crossed a border. The day ran like every edition:
- 12 noon: tournament, twenty teams of two, all levels mixed.
- 3 pm: open courts for everyone, racquets on site.
- 6 pm: DJ set, the court becomes the dance floor.
In Amsterdam everything ran in English, the rest felt familiar. Whoever played the tournament at noon ended up in front of the stage in the evening. Whoever only came for the party suddenly had a racquet in their hand in the afternoon. That's exactly how it's supposed to go.
OYSHO on the glass, OYSHO on every back
Our partner in Amsterdam was OYSHO, right in the middle of the day instead of somewhere on the side. The banners went all around the court, every tournament team played in OYSHO kit, and under the wooden pergola with string lights there was a prize wheel with a queue all afternoon. Plus collab posts on both channels, so everyone who wasn't there could see what they missed.
A prize wheel sounds like a funfair. It wasn't. It turned into the meeting point between two matches: drink in hand, quick queue, quick chat, back to the court. The photos from that corner mostly show one thing: people laughing.
Giant balls, Rooftop Tapes and a sunset on time
In front of the stage sat tennis balls the size of bouncy castles, with our logo on the truss above. Rooftop Tapes were on the decks. The weather played along in its own way: clouds first, then sun, and in the end exactly the evening light you want for a DJ set under open sky.
By the evening, the lawn in front of the stage was packed. Hands up, phones up, a few racquets too. Scroll through the photos and you see the pattern of the day: people on the court, people at the stage and quite a lot of them walking back and forth between the two all evening. For us, that's the core of the Parranda. Padel and music, fifty-fifty.
A million views, zero euros on ads
The part we're a little proud of: we didn't put a single euro into ads for Amsterdam. No paid push, no bought reach. People came through the community, through OYSHO and through clips that got shared. The recap and the videos around it added up to more than a million views.
For us, that was the proof that the formula doesn't depend on Frankfurt. It depends on people who want exactly this kind of day. And apparently they exist in Amsterdam too.
What's next?
Amsterdam stays on the route. When the next edition happens there, it lands on Instagram and in the WhatsApp channel first. Tickets via the shop link in the bio, tournament slots in pairs as always. Everything about the city is on our Padel Parranda Amsterdam page.
Missed Amsterdam? No drama. Just don't do it again.
Next edition? Be there before it fills up
Dates land on Instagram and in the WhatsApp channel first. Tournament slots go in pairs and are usually gone within days.
